Final Blog Post

Throughout Principles of Public Relations I was able to learn about the ins and outs to Public Relations. This post is to talk about some of the highlights of the class and the work I created at Missouri State University. Throughout the class we created a project called the Digital Media Kit. This was an introductory project in an introductory class, with a fictitious product and company. The company I came up with was Industry FX Cosmetics. It is a company that creates beauty and special effects makeup products for everyone. The products are supposed to be the industry standard for the makeup industry. The product I came up with is a makeup kit. The kit is supposed to provide almost every makeup product that a makeup lover or professional would need. This includes beauty and special effects products. The main inspiration behind the logo for the company was bees and honeycombs. The eye shadow palette included in the kit is shaped into a honeycomb including colors from all across the rainbow. The Digital Media Kit includes a cover sheet, fact sheet, artwork, radio PSA, news release, testimonials, and infographic. The cover sheet lays out the whole Digital Media Kit for the viewer. The fact sheet gives background information for Industry FX Cosmetics, how it started, and the charity that proceeds go to, the Los Angeles Humane Society. The artwork included within is the main logo and logo on the product, as well as the basic look of the product. The radio PSA gives fictitious listeners information on Industry FX, the product launch, and the charity the company would be donating too. The news release is a longer explanation of the information given in the radio PSA and gives more details about the company and why the company donates to the Los Angeles Humane Society. The testimonials are fictitious statements made by the targeted demographics of the product. Lastly is the infographic, which gives factual information pulled from the MRI report located within Missouri State’s libraries and databases. All of the information within the Digital Media Kit is fictitious and created from new ideas. I enjoyed my time within this course and getting to create this project.

Digital Media Kit